IMatch is the Digital asset management software used to manage our family library of photos and videos called Mediabank. It has supported the family’s Photography in all forms since October 2002.

I’ve owned every version since IMatch 3 over many years. It is a legitimately powerful application. During that time the built-in features of the application have become more advanced and what I once needed scripting for, is now built-in.

The features of IMatch which make it so powerful for me are:

  • outright speed
  • capability to write metadata to photos and videos, or the ability to export anything, ultimately reducing lock-in
  • categories for managing metadata that doesn’t have a place in an image such as private information and workflow progression
  • GPS mapping
  • face detection
  • keyword detection
  • scripting

IMatch uses ExifTool to write metadata to files which means it can be used outside of IMatch with care. Sometimes metadata gets screwed up (it’s complex) and exiftool can create a clean version.