The social media (twitter, Facebook, LinkedIn) space can be confusing for many people in business. It is a new paradigm and picking the start point is difficult. To assist I’ve created a map of this new space as I see it1. As you navigate around you’ll see the what, benefits, misconceptions, measurement and activity of each.
It is very easy to dismiss these technologies as irrelevant or as three (or more) things I need to learn and don’t have the time for. As you move around the map above you will begin to note that many aspects are similar. I’m not saying understand one and you understand them all, but I am saying that if you take the time to learn and play you will find most of what you learn is transferable to another platform.
Each platform has a list of its key differentiating factors (What’s inside?), common misconceptions (how many of these have you been thinking), a longer list of benefits, an idea of the metrics available for measurement and finally a list of common activities a business might undertake.