I’ve just been reading some of the excellent marketing posts appearing on the 360 Results blog. Useful RSS feeds like this one get added straight into my Google Reader account… well sometimes. A RSS feed by the way is a list of all blog posts on a website. By subscribing to the RSS feed the news from multiple sites come to you instead of you going to all of them.
Many people, including 360 Results, have a link to their RSS feed (either RSS as text or an industry standard icon from feedicons.com) that gives what appears to be a page full of random text. What I want to do is immediately add the feed to my feed reader.
With a link directly to the feed, I have to copy the URL, open my feed reader, click add subscription, paste and click ok.
Or with a bit of setup work and a Feedburner account such as exists here on Quantum Gardener the resulting page is nicely formatted and has one-click links to add the feed to most of the popular on-line readers.
In a world of competing information the 10 minutes of setup to help your readers gain access to your news is worthwhile. And yes, I’ve added the 360 Results blog. The content is worth the extra steps.