Browsing Posts tagged ambient intimacy

I’m a couple of chapters into “Start with Why” by Simon Sinek and he’s already solved a problem I’ve been pondering. Well, not so much pondering as noting with curiosity. That is, why I love my new Macbook Pro. For years I’ve been a user of PC’s. Until July last year I’d never used a [...]

It looks like what I was trying to describe as the benefits of Twitter etc, is ambient intimacy. This is a nice term for being close to the environment of others with it’s not practical to be there in person. Who cares? Who wants this level of detail? Isn’t this all just annoying noise?… There [...]

We have to hear the minute detail about people’s lives in order to build the social trust to hear the bigger things. Twitter and other social media bridge this gap with the people you don’t know so well.